On the way up to San Francisco to pick up my inbound Atlanta friends Justin and Jon for our 2013 wine excursion - the 2013 Wine Spectator Grand Tour was conveniently happening downtown. When the Wednesday April 24th date was announced, it seemed like the perfect excuse to splurge on a ticket and start my vacation a few hours early.
These events can have their pluses and minuses. On the plus side are the wines under one roof available to taste. High-end producers and wines from nearly every major wine region in the world are there. The down side is an expensive ($200) ticket and the unknowns prior to the event. Those unknowns to me were the potential pitfalls of overcrowding and a difficult layout. With an event duration of three hours, efficiency is needed to get to the desired wines. I've been to plenty of other wine events and wine trade tastings where tables were crowded out, or where it was difficult to find who you were looking for without walking around the room with a map. Fortunately many of the former events I wasn't paying for. This time it felt like there was more at stake.
In anticipation, I mapped out my targets and even posted an inquiry on WineBerserkers.com asking if anyone had been or was going to the event. The posting started a bit of an odd dialog about the worthiness of the event, but I was undeterred to take advantage in my goal to taste and note a great list of wines from the event. On the day the event rolled around, I was on the road finding my way up to Union Square in San Francisco to the Marriott Marquis. Successfully navigating time and traffic, I was in line to get in just a few minutes prior to opening. Once inside, with a glass and my notes in tow I made my way through three hours featuring plenty of great juice (and the occasional wine celebrity manning a table).
Any trepidation about the potential downsides of the event were quickly answered. The event wasn't oversold, so you could walk around comfortably and take notes. The room was effectively laid out from sparkling to whites to reds by region, so I intuitively knew where to go without looking at the map. Most importantly, there was only one wine poured per producer per table, keeping lines to a minimum. I tasted just about every region and producer I set out to and enjoyed the experience.
Bottom line, yes it's an expensive ticket, and Wine Spectator may be passé to certain wine message board posters, but if I had the extra cash and the event were convenient, I'd be happy to do it again. Here's a link to the wines tasted.
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